CONSULTANCY SERVICES
COPYWRITING
&
BRAND STORYTELLING
&
BRAND STORYTELLING
Brand & Narrative (storytelling, brand manifesto, naming collections and products)
Website Copy (product page and editorial brand content)
Marketing Copy (campaigns, lookbook text and captions)
CRM STRATEGY
Customer Segmentation
Customer Loyalty Strategy
Omnichannel Communication Strategy (emailing, newsletter, activations)
Customer Journey Development
RETAIL OPERATIONS
Commercial performance management (KPIs, UPT, ATV, conversion rate)
Performance analysis and identification of improvement opportunities
Standardisation of operational processes and compliance
Management and support of retail teams (training, one-to-one, recruitment)
Stock management, assortment mix and min
MERCHANDISING
Visual Merchandising
Product Performance Analysis and Strategy
Optimization of product assortment and profitability
STYLING
Editorials and Media
Lookbook
E-commerce shoots
Celebrity and Talent styling
PORTFOLIO AVAILABLE UPON REQUEST
With several years of experience within leading luxury houses, specialising in retail operations, CRM and customer experience, I support brands in refining their retail and brand strategies.
From emerging labels to established brands, I offer tailored consulting shaped by each brand’s DNA, translating vision into coherent experiences that drive sustainable growth.
Nora Rahmani
noralezreg@gmail.com
+33 7 69 43 67 31
@norahlez
noralezreg@gmail.com
+33 7 69 43 67 31
@norahlez
Retail
2023 - 2026
Parfums Christian Dior
E-Commerce
2022 - 2023
Audemars Piguet
CRM
2021 - 2022
I understand a brand as a living entity, enriched by small gestures.
Your brand shouldn’t be the reason you do things, but the natural outcome of doing them well.
My consulting services include a preliminary audit followed by a tailored action plan focused on the selected service.
My methodology aligns brand, business, and behaviour to develop stronger customer experience and engagement.
While my core expertise lies in brand and retail strategy, I also provide artistic direction guidance to ensure alignment between creative vision and business strategy.